the organizing of events, festival and conferences as part of a programme of marketing activities
implement
to put into effect according to a plan
confidential
communicated in secret
hierarchy
a group of people organized into ranks or grades due to level of importance
chain of command
a hierarchy of authority from a superior to a subordinate through which command is exercised
concise
expressing briefly but clearly what is important
consistent
coherent and uniform, in agreement with itself
miscommunication
a communication which is neither clear nor adequate
internal communication
the transmission and reception of business information within a company
business communication
the information sharing between people within and/or outside the organization, performed for the organization's commercial benefit
reputation management
the understanding or influencing the reputation of a company or an individual
corporate communication
the whole process of managing communication between the corporate organization and its employees, media and the general public so that they know and understand the company’s plans
public relations
the work of managing the spread of information between an organization and the public so that the public understands what the organization does
advertising
a form of marketing communication used to encourage, persuade, or manipulate consumers to take some action
consumer behavior
the study trying to understand the decision-making processes of buyers (both individual and group) and the impact of their choices on the society