Vocabulary: Copywriting y psicología del lenguaje publicitario

Spanish · C2 · Lesson 44 · 20 words

Everything you need to master Copywriting and advertising language psychology — learn new vocabulary, understand the grammar, and practice until it feels natural. Expand your word power with 20 Copywriting and advertising language psychology terms. Each word comes with pronunciation, examples, and interactive practice.

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cognitivo

adj

cognitive

cautivador

adj

compelling

demográfico

adj

demographic

manipular

verb

manipulate

resonar

verb

resonate

aprovechar

verb

leverage

escasez

noun

scarcity

persuasivo

adj

persuasive

testimonio

noun

testimonial

subliminal

adj

subliminal

reciprocidad

noun

reciprocity

visceral

adj

visceral

suscitar

verb

elicit

anclaje

noun

anchoring

evocar

verb

evoke

personaje

noun

persona

preparación mental

noun

priming

heurística

noun

heuristic

subconsciente

adj

subconscious

psicográfico

adj

psychographic