Word List: telemarketing jargon
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B2B
- The abbreviation of the term ‘Business to Business’. This is a phrase that refers to doing business primarily with other businesses.
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Call Back
- NOUN - Call Back has been a service operated directly from a client’s website. Prospects create themselves by providing the details necessary for a telephone Call Back through the website and clicking a button to ask for a Call Back. ZADZWOŃ DO MNIE
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Cold calling
- NOUN - The practice of making calls to potential customers with whom you have no prior relationship.
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Decision Maker
- NOUN - A person in a household or business that has the power to say ‘Yes’ and buy or authorise the purchase of your product or service. OSOBA DECYZYJNA
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Follow-up call
- NOUN - a call that is made to a potential customer after the initial contact has been made by email, letter or phone to utilise the momentum of the first contact, increasing the prospective response rate. ROZMOWA UZUPEŁNIAJĄCA
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Gatekeeper
- NOUN - The gatekeeper is the person, usually a secretary or PA, whose job it is to reduce the number of ‘unnecessary’ interruptions that the Decision Maker receives.
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Lead generation
- NOUN - The specialist process of creating lists of potentially interested customers or clients. Without Lead Generation, your sales staff will quickly run out of leads to convert into sales.
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Marketing mix
- NOUN - The entire blended marketing campaign taken by a client. This could include Telemarketing, Internet Marketing, Direct Mail Out, Email Marketing, and Advertising etc.
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Reactivating
- This term relates to the practise of calling previous clients who have become dormant and no longer order your product or use your service. Reactivation aims to gain continued business from former clients and is often as or more effective than seeking ne
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Response rate
- NOUN - The amount (expressed as a percentage) of responses received from a particular Telemarketing campaign.
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TPS - The telephone preference service
- NOUN - The service that allows people to request that they do not receive telemarketing calls. At Virtual-Sales TPS users are filtered out and removed from our database of prospects.
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Script
- NOUN - A standard set of remarks that must be adhered to by a Telemarketing agent during a call. Scripts can help to ensure all of the pertinent information is delivered to the Prospect, but they also make the conversation stilted.
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Response rate
- The amount (expressed as a percentage) of responses received from a particular Telemarketing campaign.
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Lead
- NOUN - Information regarding a potential customer or client that has expressed interest in the product or service offered.
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Initial enquiry call
- NOUN - An initial call placed in the B2B sales environment to tentatively test interest in a product or service. This often forms part of the Appointment Setting process.
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This list of words and phrases will get you inside the telemarketing jargon and explain who's who and what is what in telemarketing